Role:
As the sole designer, I was responsible for creating the FamilyRated brand. I started off with the logo, selection of brand type, and colour palette. From there, I reskinned the ChickAdvisor website with the FamilyRated brand guidelines ensuring a complimentary transition between the two platforms.

To encourage engagement within the FamilyRated community, I designed an array of award badges and website badges, facilitating gamification of adding reviews. My daily tasks encompassed developing co-branded marketing campaigns, package designs, print materials, as well as overseeing FamilyRated’s social media platforms. I also photographed and styled images for paid social media posts in alignment with the brand's aesthetic vision.