ChickAdvisor
Summary:
ChickAdvisor is a ratings and reviews platform with a focus on women’s products. Ranging from makeup, beauty, to skincare products, ChickAdvisor has partnered with many successful CPG brands including Unilever, L’Oréal, Johnson & Johnson, and Beiersdorf.
The ChickAdvisor team has ventured into creating FamilyRated, a platform that targets family-oriented products, and XY Stuff, which focuses on men's products.
Role:
In 2016, I became a member of the ChickAdvisor team as their sole designer. During my first year, I redesigned their website and refreshed their brand style. My day-to-day responsibilities included designing digital marketing assets, co-branded ad campaigns, package designs, business cards, and branded merchandise.
Over the years, I assumed the responsibility of managing ChickAdvisor’s social media accounts on Instagram, Facebook, and Twitter. In this capacity, I curated visually appealing content and crafted compelling copy for sponsored social media posts. In later years, I led a team that supported me in managing social media efforts.
Website Redesign
Marketing Material
Website Graphics
Social Media
Co-Branded Marketing Campaigns
Subscription Box Campaigns
Branded Package Design
Product Mailer Design
Esta Chocolates x ChickAdvisor Collaboration
Business Cards
Campaign Information Card
Illustrated Postcards
Merch
