Tealish

3 Ad Campaign

Scope:

Design a three-ad campaign that has a consistent style to appear in consecutive publications of a magazine.

Description:

Tealish’s target audience comprises of mostly female, working professionals ages twenty and over who are health conscious and brand aware. With their existing branding of pastel colours, floral details, and Instagram photos of cute little teacups shot from an aerial view, this ad campaign stays true to their target audience.

The layout of all three ads showcases a larger-than-life teacup in the center of the composition. This allows the viewer to visually experience a relaxing lifestyle that they are to assume comes with drinking tea from the Wellness Collection. Each ad shows off a different tea from the collection, and includes a featured ingredient in the illustration.

Skills Used:

Illustrator, Photoshop